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Market Overview Page

Technologies: JSP, RMI, Java, Oracle8i

To give information related to various offers on the MatchCraft exchange. Major users are from Marketing or Sales departments. This feature helps to target the best Offers on the exchange. This feature displays colors to show the performance of the Offer based on various parameters such as - ECPM, volume of impressions and dollars remaining on Offer. There will be controls to switch over to the parameter based on which the user wants to view the Offer. The size of the box is dependant on the maximum cost of the Offer. When the mouse pointer is moved over a particular Offer, all statistics pertaining to that Offer will be displayed. This will help the user in ascertaining the performance of the Offer, helps user to evaluate the Offer and the advertiser.

Bandwidth Monitoring pages

Technologies: JSP, RMI, Java, Oracle8i

To give information related to publishers performance on the exchange. Major users are Optimization department, Fraud detection department, Marketing departments, and Sales departments. This feature helps to know the Publishers performance on the exchange. This feature displays colors to show the performance of the publisher based on various parameters such as - ECPM, volume of impressions served, dollars transacted for day, type of offers running and CPC. There will be controls to switch over to the parameter based on which the user wants to view the publishers performance. The size of the box is dependant on the total impressions served in all the offers that publisher is running currently. When the mouse pointer is moved over a particular Publisher, all statistics pertaining to that Publisher will be displayed. This will help the user in ascertaining the performance of the Publisher.

Web-based optimization matrix v1.0

Technologies: JSP, RMI, Java, Oracle8i

A matrix page through which advertisers and publishers contracts can be summarized on the amount transacted through the MatchCraft exchange for the specified duration of time.

Web-based optimization matrix v1.5

Technologies: JSP, RMI, Java, Oracle8i

A matrix page through which advertisers and publishers contracts can be summarized on the amount transacted, impressions, clicks, sales and actions (one field or two fields) be sorted as any of the above. Color code will be provided for the cells based on any parameter through the MatchCraft exchange for the specified duration of time.




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